The Moment Apple Lost Billions In Seconds

During Apple's 2017 iPhone X launch, the company introduced Face ID, a feature expected to revolutionize smartphone security. But when Apple executive Craig Federighi tried to unlock the iPhone live on stage, it didn't recognize his face, creating one of the most unforgettable moments in tech history. The issue wasn't actually a failure of Face ID. Before the presentation, several Apple employees had already handled the device backstage, triggering its security system. After multiple unsuccessful scans, the iPhone automatically required the passcode before Face ID could be used again. A backup phone was then used, and the demonstration continued without any problems. Although the moment quickly went viral and sparked criticism online, Face ID proved to be highly reliable and is now used by millions of people worldwide. It remains a reminder that even the biggest tech companies can face unexpected challenges during live product launches.