How a Desi Tractor Took Over America's Fields 🚜

In 1988, Mahindra sent just 140 tractors to America — with no dealer network, no brand recognition, and no trust.
On one side: John Deere and Kubota, giants who had dominated American farmland for decades.
On the other: an Indian tractor company that most American farmers had never heard of.
What happened next is one of the most unlikely business victories in agricultural history.
One man — Rip Evans — loaded a Mahindra tractor onto a pickup truck and spent 6 years, over 1 million miles, traveling across Texas convincing skeptical farmers one by one.
By 1994, Mahindra USA was officially established in Tomball, Texas.
By 2010, Mahindra had become the #1 selling farm tractor brand in the world by volume.
This is the story of how an Indian tractor company didn't try to beat John Deere — it found the gap John Deere ignored, and owned it completely.

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